Note from our CEO: Creativity + Business Strategy = Success
Infographic: Rise of the Robo-Advisors
Free Resource:Driving Growth Through Strategic Channel Marketing
M&As & Funding: The latest updates on financial moves in the space
And more!
Finding the perfect balance between creativity and business strategy is crucial for building a successful brand.
Creativity brings life, originality, and innovation to a brand, captivating customers' attention. However, without a solid business strategy, creativity can lose its way and fail to produce meaningful outcomes.
When these two elements work together seamlessly, they create an irresistible brand experience that effortlessly merges imagination and practicality.
This combination not only attracts customers but also cultivates loyalty, establishing a brand that shines amidst fierce competition in the marketplace.
To your success,
Cathy Kenton
CEO
Featured Article
"In a world saturated with brands vying for consumer attention, creativity and business strategy are key to a brand's success and longevity. We draw on valuable insights from the fashion, eyewear, and film industries to illuminate the importance of these elements in the growth of successful brands regardless of the industry."
Planning for Stakeholders at the Buyer's Table: Legal tech companies need towin over a variety of stakeholdersto see consistent sales growth.
What is a Growth Strategy?: Asolid growth strategy is not just a marketing strategy or a sales strategy.
Since its introduction and especially in the last two decades, the Internet and its underlying technology have influenced and in some cases revolutionized almost all areas of life. The financial sector has also been permanently changed by innovations such as online banking, cryptocurrency and automated investment advice. The latter has also gained a foothold in the form of robo-advisors -algorithm-based tools that provide financial advice and portfolio management within strictly regulated legal requirements, often combined with personal advice from an investment advisor.
According to data from Statista Market Insights, an estimated 2.76 trillion U.S. dollars will be managed by robo-advisors in 2023 - a massive increase on even as recently as 2017. By 2027, assets under management are expected to reach just past the $4.5 trillion mark. Estimated total revenue of robo-advisors has also seen explosive growth over the past six years. While in 2017 the figure was just $7.1 billion, by 2023 the market is expected to generate sales of almost $110 billion.
Snippets
Not an Outlier: Why Legal Tech Companies Are Prime Ransomware Targets: Casepoint's recent cyberattack highlights a hard truth: Ransomware gangs are switching from targeting broad infrastructure technology companies to industry-specific providers such as legal tech.
The Problem With the 'Bogus' ChatGPT Legal Brief Filed in New York? It's Not the Tech: A New York lawyer faces sanctions after submitting a ChatGPT-written brief with fake case citations to the court.
Free Resource
Legal tech companies must understand how law firms implement new technologies. They are moving from siloed, purpose-driven apps to organization-wide hubs and ecosystems. Many are even choosing vendors that can integrate legal applications with non- specific platforms like SalesForce, Microsoft, and SAP.
This creates a tremendous opportunity for legal tech providers to realize significant growth through partnerships and integrations.
In this eBook, we will examine the top strategic marketing channels and how to approach them. These channels include:
ILTA and Conversant Group Release First Cybersecurity Benchmarking Survey of the Legal Industry: The survey targeted specifically at understanding law firms’ cybersecurity controls, tools, practices and assumptions to determine how their cyber defences could be improved.
Legal Tech Rundown: ACEDS, Redgrave Education Partnership, Multiple New Hires, and More:An update on the legal tech market's past few weeks, from product launches to new partnerships.
Resource For You
When you’re not writing emails, you’re creating documents. The latest tech will revolutionize how you create, store, edit, format, and organize them. What to do with all the time you’ll be saving?
Check out our buyer’s guide — and you’ll be well on your way to finding out.
